Cincoro | Travis Scott

Quick Play

Product Launch for Cactus Jack Limited Edition Añejo Tequila

Overview

Cincoro Tequila came to Oddbeast to help craft a launch video for their collaboration with Travis Scott and his Cactus Jack brand’s limited edition Tequila. We worked with the teams early on to nail the conceptual approach, pitching multiple options as part of our commitment to finding the right fit that resonated with both Cincoro and Cactus Jack. Two brands that visually juxtaposed one another as top shelf premium and approachable grittiness. From there, mood boards and styleframes were produced, approved and we sprinted forward into a tight production schedule for a successful launch that grabbed attention in the liquor category. Travis Scott liked it so much he shared it from his personal IG account *brushes shoulders off.

Process

Inspired by Travis’ sensibilities, we proposed a visual language that moves beyond polished elegance
into something raw, cinematic, and high-energy. Think film grain, noise, and bold contrast. A style
that feels alive and visceral. Product features don’t need to be presented in a sterile, technical
way; instead, they can be elevated through visual metaphor, allowing the storytelling to carry both
power and artistry.