Dewhaus
Product, Retail
2025
Graeter’s Re-Brand Motion
3D Motion and Stills
The need
When our good friends over at Dewhaus invited us to collaborate on the launch of the Graeter’s re-brand, we were all in. The only problem was there were no physical packaging yet so video production was off the table. Instead we choose to visualize a huge variety of flavors in 3D. This opened up scoopfuls of opportunities for animation and experimentation.
OddBeast worked closely with Dewhaus and Graeter’s to establish a strong visual language for the animation and product rendering that push the brand’s visual identity even further into deliciousness.
Bold, colorful, and a touch of premium.
Product Renders
We captured every detail so that the product renders felt grounded and authentic. See that cardboard texture on the lids? That’s not cardboard, baby – that’s 1’s and 0’s.
Credits
Creative Direction
Joel Gautraud
Additional Animation Support
Liam Conway , Khanh Ha, Alex Weber, Kevin Gautraud
Sound Design
Bent Stamnes
Executive Producer
Michael Brookbank
Associate Producer
Gracie Markus
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