Seagrams VO

Taste a private blend originally intended for the family of a whisky magnate.

Move to See the Magic

The Problem

Seagram's approached us with a question, "How might we take a once historic brand like Seagram’s VO, which is largely viewed as ‘your grandfathers’ drink and turn that notion on its head and evoke emotions relevant to today’s consumer?"

Our Solution

Taking the storied history of Seagram's VO we made a spot to feel like an exhibit, a celebration of craftsmanship and most importantly, legacy.

The Results

With the brand elevated, Seagram's VO set out with a new price point to serve it's clients wanting a more premium drinking experience in Canadian markets. After seeing the campaign, the CEO had this to say, “I haven’t cursed in about 3 days, so I feel like I’m due, but this is f***ing brilliant!”

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